The New Acronym of the Heavy-Duty Industry


C.A.S.E in point


How can we best represent the direction of the heavy-duty market?


This question is first depicted in sequence with the automotive industry, one of the world’s largest industries by revenue (with a prediction of nearly nine trillion U.S. dollars by 2030) – who uses the acronym C.A.S.E as a “guiding principle for the future of the auto industry”. This industry buzzword has been dominating trade show floors and industry conversations, and we believe this could be translated into other markets.


C.A.S.E, or Connectivity, Autonomous, Sharing / Subscription, and Electrification, represents the U.S. auto and fleet aftermarket giving effort towards connecting individuals to their equipment, automizing vehicles with artificial intelligence in a safe manner, reducing costs through subscription programs, and finally pushing for electric vehicles (EVs).


Let’s look at how this can translate from commercial and personal vehicles to the heavy-duty industry of construction and mining that we all know and love.





The concept of connectivity refers to connecting a fleet of equipment and vehicles to the fleet owner in a technological fashion. The better we can work towards giving complete control to our heavy-duty managers, the more costs savings can be made for businesses across the globe. With this said, telematics and maintenance solutions provide this control for individuals, giving them an overview of data and analytics on their equipment in real-time.


The question that is revealed when given the opportunity to purchase these solutions, however, is: How do you turn this data into insight-driven profitable business decisions?


When speaking with customers to understand their needs, we like to employ a simple process that can answer this question.


First, start by asking a key question focused on the immediate concern, such as ‘how do I save money on maintenance fees?’ or ‘what can I do to control my fleet digitally?’.


After finding the right question for your end goals, you can dig down into which metrics are the right metrics for you to track… Usually, when picking a telematics solution, a provider will tell you exactly what metrics are available for viewing by your fleet manager.


This is why telematics businesses such as Senzit HD are called ‘solutions’, because they are solutions to your challenges – creating a return on investment or saving you and your business time.




The auto industry has been diligently working towards new and innovative autonomous self-driving cars … but did you know that the heavy-duty industry is also making efforts towards automation and increased safety?


For example, Volvo Construction Equipment advertised their ‘TA15 Autonomous Hauler Concept’ earlier in 2021, which is a material transport package consisting of a completely automatic and battery-powered vehicle, charging station, and control tower for operators to supervise this equipment digitally.


The benefits of moving towards autonomous vehicles are touted as empowering, with owners and operators of these vehicles will experience increased efficiency and safety, lower emissions, and better productivity/performance.


While in the prototype phase, this concept will be an eventual reality for the heavy-duty industry. In combination with artificial intelligence, the future looks very exciting with the potential of automated construction, mining/aggregate, and agricultural projects.



Sharing / subscription


We know how good ‘saving’ and ‘profit’ sound when considering the future of your heavy-duty business. With the collaboration of third-party platforms such as Senzit HD or popular option Samsara, you are able to gain access to suites of applications for your heavy-duty fleet.


Some of these solutions grant you the ability to further brand your business, such as Senzit HD’s branded alerts for equipment distributors, allowing for a larger customer base. Combined with a promised reduction in costs and increased efficiency, the idea of subscriptions to telematics solutions has become prominent for fleet and equipment owners.




In the final letter of the C.A.S.E acronym, along with autonomous solutions in the heavy-duty industry, there is an imminent wave of electric vehicles and equipment being developed for the market supporting efforts and the potential of new regulations aimed at cutting down on global emissions.


Going back to the earlier example from Volvo, they also presented another heavy-duty electric vehicle, the ‘EX03 Mid-Size Excavator’. This new equipment is battery-powered with zero emissions and higher efficiency compared to a regular excavator. Although not commercially available yet, manufacturers like Volvo also plan on turning to complete electric-powered vehicles within the next decade.


It’s best to capitalize on new innovations within the industry than wait for profit margins to dwindle. As the world turns to save the environment, the construction and mining industries are sure to follow suit eventually, especially with huge equipment manufacturers such as Volvo, Caterpillar, and John Deere all making fast efforts in the past few years towards these types of equipment.



Senzit as a C.A.S.E solution


So now that you are up to date with the new acronym of the equipment world – it’s time to pick a solution that will fit your needs.


Senzit HD provides its customers with a predictive maintenance solution focused on keeping your equipment up and running, combating air filter downtime. With digital access, you as a fleet owner can leverage AI-powered analytics directly from your computer, phone, and other mobile devices. Data-driven reports include geo-location services, air filter health and dust load percentage, engine hours, and more.


With Senzit HD, you won’t have to worry about your construction or mining equipment randomly breaking down again. Focus on what really matters; getting the job done fast and efficiently, and partner with our customer-driven solution today.





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